Voices of Health Competition
Research / Strategy / Design / Production
The Back Story
The Aetna Voices of Health Competition
The competition idea was simple: let each non-profit tell their own story, in their own voice… on a big stage.
We gave them a platform on AetnaVoicesOfHealth.com, where visitors could watch agency videos, read more about their missions and vote for their favorites every day. After five weeks, we awarded grants to the top two agencies with the most votes.
Watch the video below for the full story.
We worked with the client to help develop the overarching plan, including: messaging, design, technology and process (initial rollout through final award delivery)
Support and Training
We acted as technical advisors for the competition and training instructors in on-boarding webinars for the non-profit agencies
We developed a digital content collection, review and client approval process to streamline the flow of content from 102 non-profit agencies through multiple Aetna client teams including legal & compliance
Design & Development
Front- and back-end design & development for all program components (multiple sites / digital collateral). We also developed a pilot program for SMS text-to-vote integration
We built a custom dashboard for viewing competition analytics at a glance – allowing the client to make adjustments to campaign components mid-stream
We worked closely with the Aetna legal team to help ensure the votes were audited securely and fairly in the final tally