Serving those that serve us
Strategy / Copy / Design / Development / Production
The Back Story
Tools to make life a little easier
Choosing a federal health plan is hard. Layer on spouses with different federal backgrounds, medicare-aged customers, and individual health goals... and you've got a pretty complex decision to make. AetnaFeds.com is designed to make the process a little easier by providing tools like: a simple zipcode plan search, plan comparison resources and frequently asked questions – all carefully written in a language the customer can understand.
Breaking new digital ground
What started as a recent site re-design to reflect the brand's evolution – quickly turned into much more. Working collaboratively with the Federal team, we identified an opportunity to help breathe more life into its pages... and the AetnaFedsLive initiative was born.
Shifting the site into a two-way communicating, qualified-lead-generating powerhouse.
We worked closely with the Federal team to identify opportunities to connect in new 'live' ways. The ‘live’ component of the site takes on two main forms: content & functionality. From the content standpoint, AetnaFedsLive leverages the Federal team members, pulling them out of the ‘big insurance world’ and introducing them as real people, ready to help you with your real needs (a market first). Humanizing the relationship and building a deeper brand connection. From a functional standpoint, the site provides powerful new ways to interact, including another first-in-market, live-chat feature.
Live text chat
One-on-one appointment scheduling
Live & On-demand webinars
Planning: content, sales & marketing integration.
Design & Development
Custom site front- and back-end design and development. More tools are on their way.
Video development (script though final production) including capturing in-the-field testimonials and team content.
Live Chat integration
LivePerson third-party chat integration. Includes custom development.
One-on-one and webinar appointment scheduling through TimeTrade integration.
Site maintenance & A11Y
The site is regularly maintained throughout the year as plans, rates, and documents are updated.