Video explainer series
Copy / Design / 2D & 3D Animation / Production
The Back Story
A Fresh Perspective
SAG-AFTRA brought us in early in the scripting phase for a fresh perspective. Working closely as a team we able to help identify some key alterations to visual approaches which more-clearly communicated the abstract concepts in the video. BTW... got a question about commercial contracts and talent agreements – we’ve probably got the answer.
Design & Animation
Design followed an iterative process to ensure the team remained aligned from concept through final execution. Initial look dev and storyboards brought the script to life. From a technical standpoint, the team structured the 2D/3D workflow for fast, flexible changes – allowing for creative evolution with minimal budget impact.
Script review & storyboards
We worked with the SAG team to review and provide initial script feedback and recommended refinements. A rigorous storyboard process was used to iron out the visual components and test concepts. Starting with low-fi, thumbnail sketches allowed for quick concept iteration and ensured everyone on the team shared the same vision early in the project.
Working with the existing brand guidelines as a guidepost, we explored and developed a complementary illustration style. The client wanted a style/character with minimal features and detail, that didn’t feel 'cartoony'. The result of the design phase was a modern fresh feel and room to evolve in future iterations.
A decision was made early on to build out all the character components in 3D. Along with the right control and rigs for this project – this pipeline allowed for flexibility later on with characters, cameras and sets. And with minimal lighting/shading we knew render times would be a dream. Motion graphics, icons, and illustrations were used to help bring the abstract concepts to life.