Plant-based. Sustainable. Badass.
Research / Strategy / Design / Production
The Back Story
It's all about the ‘G.'
The G-Universe is currently made up of three core sub-brands. The G-Monkey food truck that burst onto the scene and has been named one of the top 5 food trucks in America. The G-Zen restaurant that regularly finds itself on top ten lists. And, the G-Glo line of juices, detoxifying elixirs that Ami can't keep on the shelf. (No, really, there's literally an empty shelf -- it's that awesome.) There's also always something new brewing in the G-Universe. The latest product to drop is a scorching hot new line of hand-poured oil scents.
The mystery behind the “G” is the power of Green. It's a deep belief and way of life that emanates from its two charismatic founders. It's this authentic core that allows the brand to morph and reveal itself in exciting and surprising new ways.
G-MonkeyThe G-Monkey food truck was the first G-Universe brand to hit the streets. Working closely with the client, we knew it couldn't be a soft and subtle launch. It needed to have serious personality, playfulness, confidence and style, yet be likable to all audiences from skateboarders to corporate America- from children to hip yoga moms - from the inner city to the suburbs. Tapping into the client's snow/skate style roots and looking to create a friendly, memorable iconic brand - the monkey was born. Why a monkey? You're gonna have to join us for a bite at the truck for the whole story.
“What started as a food truck concept quickly spread like wildfire, and we found ourselves wanting to plant roots in a brick and mortar fixed location. The “G” brand needed to maintain its core beliefs, but yet evolve into a sophisticated cutting edge vibe. The merging of the two ecobrands is what helped our business in becoming a Nationally recognized sustainable business model that is set apart from all other competitors in our market place.”Ami Beach Shadle, Owner