Indy hits the big screen in this campaign
Research / Strategy / Design / Production
The Back Story
After several input and strategy sessions with the Indiegogo marketing team it became very apparent that IGG has a deep love for film. Launched as the first crowdfunding platform (while at the Sundance Film Festival nonetheless) they have a powerful belief that anyone, anywhere should be able to bring their ideas to life.
Ultimately we found a big part of the effort was to capture that passion and highlight the platform successes.
Finding the Love
We started by concepting several campaign approaches. From Indiegogo platform education to a time-sensitive, free ebook giveaway – each had a slightly different focus and means of engagement.
We landed on the simplest approach and focused in on ‘Passion’. Leveraging the inherent emotional connection that comes with film, we took the opportunity to (just like the platform) put the sites campaigners and their ‘babies’ in the ad spotlight. And with downloadable film-specific handbooks that give insider tips on everything from pitch videos, building perks, and setting goals – we gave the filmmakers more than lip service.